What do i need to change on my DCF model if it asked to ''Ensure that the DCF properly handles purchase accounting adjustments (e.g., double-check the Cash Taxes on EBIT calculation) ?''    

Hello and welcome.  A banker turned entrepreneur?  That's my story too.  Very cool.  I know what you mean...  You don't just want to estimate 10,000 users * 2% transactions average per month * $100 average transaction size.  Is there a way to do market research at a more discrete level?  For example, ...